About Us

Focused on Clients First
Our most important Core Value is "Client Focus", and we take this very seriously. Client Focus means that we strive to provide our Clients with the best possible price, with industry leading service and guaranteed Claims Satisfaction. The Partners of Upper Canada Direct have been living this value by operating successful Insurance Brokerages in Ontario for over 50 years, with a collective experience of over 180 "Insurance Years" To focus on our clients even further we recognized a need to offer home and auto insurance online and to make it easier for the client. Just think back and you'll probably remember waiting for your current brokers office to open, playing phone-tag, filling out piles of paperwork, and having to wait days (if not weeks) to get an insurance quote. Maybe you're still buying insurance this way. We're here to show you that there's a better, hassle-free way to buy and manage your home and auto insurance. In fact, making home and auto insurance better for all of our customers inspires our work here. Each and every day, we're dedicated to making our clients experience even better!

Who We Are
From humble beginnings as relationship based Insurance Brokers offering Home and Auto Insurance across Ontario, we are experiencing tremendous growth which will continue with the ongoing success of Upper Canada Direct. Upper Canada Direct is an operating company of Upper Canada Insurance Brokers Inc., a member of the Register Insurance Brokers of Ontario (RIBO).

What We Do
We offer affordable insurance coverage for your Home, Auto and Motorcycle, in a user friendly fashion. We make your insurance Easy! We ensure that you are covered by a stable insurance company with outstanding claims service.

What We Value
Our success can be linked back to our Core Values: 1) Client Focus 2) Performance 3) Integrity and 4) Teamwork. We expect all our team members and executives to live by these on a daily basis!

Who Our Leaders Are
Our management helps drive our success. Get to know our executive committee.

Why You Can Count on Us
By representing Insurance Carriers with strong financial backing and a commitment to claims service excellence, our customers know they can trust their coverage.